Privacy Policy | Cookie Policy

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Kite Group Ltd Updated on July 30th, 2023, this Privacy Policy outlines the collection and processing of personal data when engaging with Kite Group Ltd across various platforms such as our website, mobile application, or trade counter, all of which are part of our broader network. The policy elucidates the utilization, sharing, and safeguarding of your personal data, provides information on available choices concerning your personal data, and offers means of contacting us. Throughout this Privacy Policy, Kite Group Ltd will be referred to as "Kite Group Ltd," "Kite," "our," "we," or "us."

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What information we collect? 

In order to fulfil your product or service requests, we may require specific personal data from you. This includes situations such as making purchases, reaching out to our consumer services, creating an account, or visiting our trade counter for order placement, collection, or assistance.

This personal data includes:

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• Your contact information including email address, billing address, delivery address, name, mobile and landline numbers.

• Any additional information requested beyond the above when you make a telephone order or complete forms on our website.

• Payment card information

• Login and account information including email address, encrypted password, company name.

• Demographic information such as postcode, preferences and interests

• Other information relevant to customer surveys and/or offers.

• Personal preferences including your email, marketing and cookie preferences.

When visiting or interacting with our website or mobile application, we may automatically collect certain types of data from your device or web browser.

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This data includes:

• IP address (these are only retained in web server logs for one month for security and diagnostic purposes).

• Anonymised IP address

• Browser information (e.g., web browser, web browser version)

• Mobile device information (e.g., device identifier, mobile operating system)

• Referring site or application

• Tags and interactions with our website (e.g., content viewed)

These tools use "cookies" which are text files placed on your computer. These cookies collect standard internet log information and anonymous visitor behaviour data. The collected information is used to assess how visitors interact with the website and generate statistical reports on website activity. Further details about these practices can be found in the "How we use cookies" section of this Privacy Policy below. Additionally, if you reach out to us, we may retain records of our correspondence with you in our customer management system.

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WHY and HOW do we use your personal data? 

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We may use and process your personal data based on legal grounds, such as fulfilling our contractual obligations to you, acting in our legitimate interests, or with your consent. The specific reasons and methods for using your personal data on these grounds are outlined below:

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1. To provide you with products / services and fulfil your requests: When you engage with our website, mobile application, or visit our trade counter to initiate an order, we will use your personal data based on the grounds of entering into a contract and ensuring the fulfilment of our contractual obligations to you. We will use your personal data for the purposes of:

• Providing you with the requested product or service

• To identify you for communication purposes in relation to the requested product or service

• To communicate either for sales or invoicing: For instance, if you make a purchase on our website, we will use the contact information you provide to communicate with you regarding the purchase. If you reach out to our customer service team with an enquiry or concern about your order, we will employ the relevant information about you, such as delivery or payment details, or the specific product you have purchased, to assist you in resolving any issues or answering any questions you may have.

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1. To communicate information about our products and services, and for other promotional purposes: Based on legitimate interest or with your consent, we may send you marketing communications and updates related to our products, services, and promotional offers that may be relevant to your interests.

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Marketing texts and emails

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If you are an existing customer of Kite, meaning you have previously placed an order with us, we may use the contact information you have provided to send you marketing communications regarding similar Kite products or services. This will be done unless you have previously opted out of receiving such communications. Our aim is to offer you information we believe would be of interest to you.

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Personalisation

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In order to personalise these communications and share information about products or services that may be interesting to you, we may combine information that you provide to us with information that we create about your online activity, including internal insights and analysis.

As long as you have not informed us otherwise, we consider offering you products/services that are similar or the same to your purchasing history/browsing behaviour to be in our legitimate interest. You can choose to opt-out of these communications at any time.

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• To operate, improve and maintain our business, products and services. We use the personal data you provide to us to conduct our business based on legitimate interest. When you make a purchase, we use this information for accounting, audits, and other internal functions. Additionally, after the purchase, we may employ your data to assist us in diagnosing and resolving any technical or service-related issues.Furthermore, we may send you market research enquiries or solicit feedback on your experience with our products and services. These requests can be opted out of via email if you prefer not to participate. Such feedback and research aid us in comprehending how we can enhance our products and services to better cater to your needs.

• To protect our or others' rights, property or safety: We may share your personal information with any member of us, which includes our subsidiaries, our ultimate holding company, and its subsidiaries, as defined in Section 736 of the UK Companies Act 1985.The only time we would disclose any information to third parties is if we are under a duty to disclose or share your personal data to comply with a legal obligation, to protect our rights, property or safety of our staff and our customers or to share information for the purposes of fraud protection or credit risk reduction.

We are dedicated to maintaining the security of your information. To prevent unauthorised access or disclosure, we have implemented appropriate physical, electronic, and managerial measures to safeguard and secure the information we collect online. We never sell any information to third parties. The disclosure of information to third parties is only done when there is a legal obligation to do so. Currently, this includes DX Delivery, Palletways, Inxpress, C+D Transport, Fernhaul Transport, Dennis Freight, Race Couriers, Dyce Carriers and T.Ward Shipping for the purpose of facilitating delivery and fulfilling our contractual obligations to you.

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WHO do we share data with?

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Kite’s website is hosted on the platform Wix.com. Wix provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall. All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

We may share your personal data with the following entities or trusted partners for various purposes:

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• Kite Group Ltd server: Personal data may be shared within us for the purposes outlined earlier.

• Service providers: We may engage service providers who process personal data on behalf of Kite. These providers include payment processors (such as Wix Payments and Apple Pay), shipping and delivery companies (DX, Palletways), data hosting and management services, email distribution services (Mail Chimp), research and analytics tools (Google Analytics) and website services (Ascend Business tools). These third parties have access to personal information required to perform their functions but are not permitted to use it for any other purposes.

• Compliance and legal requirements: We may disclose personal data to third parties to comply with government requests, court orders, or applicable laws. This includes preventing illegal activities on our website, defending against third-party claims, and assisting in credit checking, fraud prevention, or investigation (e.g., counterfeiting).

• Third-party targeted advertising providers: We may work with third-party advertising providers, such as Google Ads and social media platforms (e.g., Facebook, LinkedIn), for personalised advertising services. These providers may match hashed or aggregated data with personal data in their databases to create custom audiences and deliver tailored advertising based on your interests.

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It's important to note that we ensure appropriate safeguards are in place when sharing your personal data with these entities, and they are only authorised to use your data for the specified purposes.

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YOUR RIGHTS in relation to your personal data

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You have the following rights regarding your personal data:

• Right of access: You can request access to your personal data.

• Right to data portability: You can obtain an electronic copy of your personal data and request its transmission to another company.

• Right to rectification: If your personal data is incomplete or inaccurate, you have the right to request its correction.

• Right to erasure or restriction: In certain circumstances provided by applicable law, you can request the deletion or restriction of your personal data.

• Right to withdraw consent: If we have obtained your consent for processing your personal data, you have the right to withdraw your consent at any time.

Furthermore, it is important to note that we will never sell, distribute, or lease your personal information to third parties.

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Opting out of direct marketing

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To opt-out of receiving marketing communications from Kite Group Ltd, you have multiple options:

• Unsubscribe without signing in: You can visit www.kitegroupltd.com and unsubscribe from email marketing without the need to sign in.

• Contact us directly: You can send an email to sales@kitegroupltd.com requesting to be unsubscribed from the mailing list.

• Unsubscribe from email communications: Within the marketing emails you receive from Kite’s website, you can click on the unsubscribe link provided. This will allow you to opt-out of receiving further email communications.

By following any of these methods, you can effectively opt-out of receiving marketing communications from Kite.

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Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

Feel free to subscribe to our free e-newsletter if you would like to know more about our products and services. 

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